Outro

Outro

Outro

Outro is a tech startup that makes the collaboration between artists easier through a digital platform. I was tasked with creating a new logo for the brand along with a visual system that would answer to their unique set of constraints.

Outro is a tech startup that makes the collaboration between artists easier through a digital platform. I was tasked with creating a new logo for the brand along with a visual system that would answer to their unique set of constraints.

Outro is a tech startup that makes the collaboration between artists easier through a digital platform. I was tasked with creating a new logo for the brand along with a visual system that would answer to their unique set of constraints.

The main objective when creating the logo was to make a symbol that would be impactful both in large format and in smaller digital spaces. This is why I chose to go with a typographic piece, allowing for it to be legible at any size and in any medium. 
 

The main objective when creating the logo was to make a symbol that would be impactful both in large format and in smaller digital formats. This is why I chose to go with a typographic piece, allowing for it to be legible at any size and in any medium. 
 

Branding + Client work 

Branding + Client work 

Branding + Client work 

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Old logo - The main issue with this was being able to visually balance it. It creates a large amount of negative space on the right hand side. Whenever it was not possible to center the logo on the artwork, it seemed very off-balanced. 

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Redesigned logo

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The next challenge was to create a system that would unify their visuals. Since they are a music platform, much of the imagery they receive from artists is low res and all looks different. This is why I implemented the filter above. This filter allows for smaller images to not become pixelated and unifies images from all different sources. 

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I carried the use of the filter to the next visual element - the gradients. The gradients are meant to be used when there isn’t imagery provided by an artist. The different color pallets reflect the mood of the music and this also allows for the company to go forward with creating content when there just isn’t imagery available. 

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Video by Steven Ward | Check out his work here